Launched in 2011, MURMUR reconnects with femininity and sensuality through pret-a-porter. It celebrates the feminine look of the 50s, vintage lingerie shapes, and the ritual of undressing, all translated into modern ready-to-wear. Bold designs and impeccable techniques enhance a woman's hourglass figure. Designer Andreea Badala draws inspiration from the 50s' feminine contours, intimate underwear, and dressing gestures, translating them into modern, wearable outfits for any moment of the day.